![]() What to write in the subject line of a follow-up email Here’s Cathy explaining how to write a follow-up email after no response: So now you know why following up with your prospects is crucial for the effectiveness of your campaign and what the possible reasons you’re not getting responses are.īut what should an actual sales follow-up email be like? How to tell your prospects ‘Hey, I’m still here waiting for you to reply’ without being creepy or annoying… or both? How to write a follow-up email after no response To learn more about spotting & solving email deliverability problems, read this blog post. In the last case, the problem is a bit more complex and requires some investigation to be done first. In the first two cases, you can get a second chance to catch their attention by sending a follow-up email after they haven’t replied. Your email landed in SPAM or the promotions tab and recipients never saw it.Your addressee is a busy person and simply forgot to reply or missed your email among hundreds of other messages.Or they need more touchpoints to get engaged Perhaps it didn’t hit the right chord and recipients didn’t find it interesting enough. The problem may lie in the content of your email.Thank you again for sending me this information, would definitely like to do a trial in the future. I’ll reply with a 2 just because right now is very busy but I would like to look into this in mid June. Thank you so much for following up, that is how you get anywhere in life. This is an actual reply Cathy, our CMO, once got: ![]() If you’re offering value to your potential customers, usually they’ll feel grateful, enjoy your interest in them, and admire your persistence. I felt that when I first started sending follow-up emails. ![]() Sometimes you may feel that follow-ups will make your prospects feel stalked and downright angry. You make them feel you are not bots, but real human beings who actually care more personally about the people you’re addressing. You make them feel you didn’t just send a huge amount of messages in bulk and forgot about it the moment you hit “Send”.
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